Logo and Package Design for Benji, Pet Food, and Supplements
Benji is the first producer of organic pet food in Iran that enter this field in order to maintain the quality and excellence of the domestic industry.
A logo was required for the startup that would represent the CEO's own french bulldog, Benji, showing off the brand's personality and showing it stands for being professional, fun, and inspiring, making people remember the brand and helping the potential customers understand if the product is right for them.
About Benji
Benji Organic dog food is ideal for all dogs and is made from ingredients grown without pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms (GMOs), or ionizing radiation. The various ingredients in this food product are high-quality diaries, meat, chicken, fruits, and cooked vegetables. It is free from any raw materials and livestock contamination.
Designing the logo for Benji
To allow the business to be instantly recognizable, they wanted a logo design that evokes and exactly depicts the CEO's actual french bulldog, Benji.
The design needed to be approachable, welcoming, and entertaining while maintaining the feel of an established, trustworthy product.
The final logo, designed by me, features a carefully designed image logo: Benji's portrait illustration, combined with Benji typography in the form of a collar. They wanted to make sure the logo demonstrates that the product is organic and ideal for all dog breeds.
“I am absolutely delighted with my company logo which was created by Ellie. She took the time to ask all of the right questions. Ellie was an absolute pleasure to work with at every stage of the creative process, and I will be recommending her to everyone!”
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Saeid- Benji's CEO
